Top-down analysis
Informing policy, strategy & research about systems & change
It's too late for Carbon Capture and Storage (CCS) technologies to help, and we won't have as much emissions-free electricity as we want, so ...
... we need to use less energy and materials, and fortunately we can do so and live well. Furthermore, this sets an agenda for...
... innovation in Sectors, that rises over current hype, and instead faces the reality of how the economy can operate with zero emissions.
Bottom-up innovation
New metal forming and material processing technologies.
Steel and aluminium production drive over a quarter of all industrial emissions, so we invent technologies to live well with less metal ...
.. and less of other materials, for example by recycling cement or unprinting used paper, and more broadly...
... we use our top-down approaches to define research priorities, while also expanding relevant methodologies.
Impact
Value, Outreach and Connections from Using Less
By now, we've created five startup companies arising from our Use Less ideas...
... and written two books, sharing ideas on Material Efficiency, and embracing restraint, but we also aim to engage others in our work, through...
... imaginative outreach to young people (not least, our unbreakable world record for the most people ever to play a piano) and online courses.